GET TO KNOW ME
There are so many people in the world who never have the opportunity to pursue the career they love. I’m not one of them. I love what I do and since starting my career in Atlanta, I’m thrilled to say that I’ve learned from so many trained professionals in my field. I know that I still have so much to learn from others in the industry. I’m a hard worker, a team player and excited to see what projects could benefit from my unique skill set.
MEET ERIC ETHERIDGE
Learn About Me
Welcome to my Portfolio. Please take a moment to browse my work, skills, and professional experience. It’s my firm belief that a good challenge offers an opportunity to develop and improve, which is why I make a point of seeking out new ones in the professional realm as well as in my personal life. Contact me directly to learn more.
ACADEMIC EXPERIENCE
My Studies
ADOBE SEMINARS- LEDET
PREMIER PRO
This was my latest training class I typically do one of these a year.
CONTINUING STUDIES,
WEST GEORGIA-
NEWNAN CAMPUS
Basic English grammar class
BFA,
PORTFOLIO CENTER
I attended Portfolio Center with an emphasis on graphic design and illustration. My curriculum included corporate branding, packaging environment design. I attended PC at the perfect time it was the change from everything by hand to a computer. I was able to learn how to typeset (character count and what kerning was before they changed it to "word-spacing". My instructor list was impressive; Bob Wages, Brad Copland, Ron Seichrist, Norman Grey, Bill Meyer, Kim Youngblood, and Dan Spillan. They all left an indelible mark on me for my professional career.
PAST EXPERIENCE
Past Roles
Feburary 2004 - June 2020
SR. DESIGNER, INCOMM INTERACTIVE, INC.
Initially developed standardized of all in-house card templates and correct company nomenclature for cards. Recreated all design & production files that were flattened. Updated InComm’s logo and marketing materials, promotion pieces, or advertising. Re-branded InComm’s tradeshow and company collateral. Created a category system of all retail products and adapt them to color pallets with iconography.
Daily duties could range from designing display banners to creating a wireless kit, for a national big box store. One project, The Vanilla Visa gift card suite, gained North American visibility to become the best selling gift card in the gifting space.
• Create infographics showing: the life cycle of retail sales, products development
• Design displays/in-line units for Gaming genre
• Design elements used in creating RFI/RFPs
• Collaborate on season kit designs for sales for holidays and other significant selling peaks
• On-board new employees
• Supervise junior designers and interns
• Design renderings, POG’s & 3D displays
• Admin Mac and font servers & monitoring
• Admin D.A.M. image server, monitoring & analytics
• Admin archiving jobs & management
• Daily Mac & App support troubleshooting
• Apple equipment set up & estimates
1998-2020
OWNER, E3 DESIGN
Freelance/Business owner- I have had to make payroll as well as acquire health insurance. It is a 24/7/365-day job. I acquired, managed clients, designed projects, hired contractors, billing, and accounts payable. The scope of projects include:
• Design and create logos and marketing collateral for print and digital use
• Create custom brochures with sales sheets
• Construct and maintain brand identity kits
• Design websites (work with coders or UI designers)
• Create custom marketing pieces for direct mail and postcards
• Produce invitations, custom maps, e-newsletters, e-blasts, print, and digital ads
• Take files to print ready process for printer
2002-2003
DESIGNER, DO! DESIGN
As a designer I create logos, brand identity guides, brochures, ads, DMP, flyers, flash banners. I also assisted in press checks. The owner saw my potential and involved me weekly P&L meetings. Invited me to assist in sales and collaboration in meetings with clients.
1998-2001* *(Sept 11)
DESIGNER, B-MAN DESIGN
Designed a wide variety of collateral for large and small businesses. Most of the time the projects were on a tight timeline. Other duties included: Develop an in-studio archive system for all data.
Manage freelancers on staff. Work with GCAT team from Georgia Tech to create a retail kiosk. Create a stock logo e-commerce site.
1994-1998
JR. DESIGNER, POWELL & ASSOCIATES
Even as a junior designer i did a lot of design heavy lifting.
All kind of task required my attention, brochures, DMP, POP, exhibits and art directing photo shoots
Blueprints, illustrations, and 3D renderings were a specialty of mine.
I created many exhibit environments including one for the 81st ARCOM
I was involved in rebranding many fortune 500 brands including:
• Ryder Truck (Commercial & Retail)
• Southwire
• National Airlines
• Orkin-Accurid
• EMC and EMC-Reylco
PROFICIENCIES
I’m always looking for new and useful skills that will help me do better work. Whether I’m working on a new collaboration or doing something on my own, there is always room for improvement and new things to learn. Have a look at my skillset and let me know if you need additional information.
SOFTWARE & TECHNOLOGY
Advanced
I have always been intrigued by the technology I use every day. Working on a Mac I had to do a lot of problem solving on my own. This has given me the curiosity to undertake new tasks. I considered myself innovated and enjoy learning new software and apps. I find it vital staying currant on new trends that make me and my teams lives easier.
PROJECT MANAGEMENT
Intermediate
Whether I work independently or with a, challenges occur. Because I have had to be fearless, I am always up for a challenge. Some of these have been, installing a new type server, installing a local apple server. Implementing a cloud DAM. The result on both of these were reduction of helpdesk tickets and increase successful employee logins.
SOFTWARE EXPERIENCE
Adobe CS 2020
Adobe Acrobat Pro DC
Extensis Portfolio & UTS
Brandworkz DAM
Strata Design 3D CX
BarCode Producer
Disk Tracker
Microsoft Office 2020
Work Group Manager 10.8
FREELANCE CLIENTS
DO! Design
TJ Chameleon
GCI Interactive
Definition 6
Crawford Mikas Design
Powell and Associates
Happy Dog Studios
Miller Graphic Design
IBM Interactive
Big Design
EM2
Sarret Creative
Deep Design
Project Center
Canada Life insurance (Atlanta)
AWARDS
2012-Best Packaging, Vanilla Visa
2006-Best of Show Georgia Healthcare Marketing
Association, Annual Target Awards for Henry Medical Center
2000-Summit Creative award, Gold, Silver,Bronze-Icon Restoration, Atlanta Jrs. Volleyball, Trucolor Video, TNT
1999-Print regional design award,
Icon Restoration logo
1993-Print regional design award,
Ryder poster series
1992-DESI award, Graphic Design USA
CONTACT
Thank you for reviewing my Portfolio. Please get in touch to find out more.
Stockbridge, Georgia USA
